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FOR IMMEDIATE RELEASE
February 1, 2005

Logical Advantage Retained by First Alliance Logistics Management LLC

CHARLOTTE, NC — Logical Advantage, LLC a Charlotte, North Carolina based information technology (IT) consulting firm that specializes in the design, development and implementation of custom built applications, announced today that they have been retained by First Alliance Logistics Management LLC, to add additional functionality to its web-based B2B logistics portal utilizing Microsoft .NET® technology.

First Alliance has a combined supplier network of 150 service centers with the extensive capabilities and resources of its partner companies which are comprised of 20 leading pallet manufacturing, recycling and repair companies with 42 locations nationwide. First Alliance also facilitates and eliminates the pallet exchange process between shippers, carriers and receivers in grocery and consumer products industries.

About First Alliance Logistics Management
First Alliance Logistics Management LLC offers a single-source solution for the total management of pallets, pallet systems, and other returnable packaging helping their clients to spend less time on packaging logistics and more time on doing what they do best. First Alliance Logistics Management is headquartered in Charlotte, NC.

About Logical Advantage, LLC.
Logical Advantage is an award-winning, full-service Information Technology Consulting and Application Outsourcing company. We are dedicated to providing high-quality, cost effective customer software development and consulting services. We pride ourselves on our ability to master our clients' most complex business challenges, delivering mission critical solutions that require our deep expertise and mastery of Microsoft® technologies.

For more information, visit: www.logicaladvantage.com

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